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VIDEO: Thief runs off with Rolex at Florida mall

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A thief ran off with a Rolex from Dreams Diamonds at the Brandon Town Center Mall. (Hillsborough County Sheriff's Office)

A Rolex thief is caught on camera in central Florida.

The thief went into Dreams Diamonds at the Brandon Town Center Mall to try on the pricey watch on Wednesday afternoon.

The clerk put the watch on the man's wrist. A half-second later, the man bolted from the store.

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The Hillsborough County Sheriff's Office hopes people take their time to watch the video of the theft and call the sheriff's office to pass along any helpful information.